Pepper Miller founded The Hunter-Miller Group (HMG), a consumer research, trend analysis and marketing strategy company, in 1985 and, since then, has been helping Fortune 500 companies understand how to effectively and positively market their products and messages to the African-American market. Some corporate clients include: American Airlines, American Greetings, Allstate, General Motors, General Mills, GSK, Ford Motor Company, Hallmark Cards, Johnson & Johnson, Novartis, Procter and Gamble and the Chicago Symphony Orchestra.
Pepper and co-author Herb Kemp launched the landmark African-American cultural marketing book, What’s Black About It? Insights to Increase Your Share of a Changing African-American Market in October 2005.
Pepper served as a research consultant for the largest study about African Americans to date; the Black America Today (http://blackamericastudy.com/) segmentation study – commissioned by Radio One and conducted by Yankelovich. The study was launched June 2008.
Pepper tells us how she got her start in advertising companies to having her own advertising agency, what makes the African American market different and her thoughts on the American American market, that Black culture still matters, that black advertising agencies are in trouble, how African American reacts differently to advertising than other groups, some of the challenges that African American face especially with the fact that 71% of African American children are born from single mothers, the differences in Blacks, how to market your product to the African American marketplace and the effect of the internet and technology on the African American marketplace.
If you would like to contact Pepper, here’s how:
Email: pepper@huntermillergroup.com
Twitter
Facebook
Linkedin
Web: http://www.huntermillergroup.com/
Blog: www.adage.com/bigtent
The Hunter-Miller Group, Inc
6745 South Wabash Avenue, Suite 2
Chicago, Illinois 60637
Phone: (773) 602-1620
Fax: (773) 483-9101
God bless, peace, be well and keep the faith,
Vibe and Vegas
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